Gérard Lair, Photographe

A portrait specialist based in Annecy, Gérard Lair offers an approach to portrait photography deeply rooted in analogue tradition and artisanal craft. Born with 4x5" sheet film in black and white, Gérard has developed over the years a know‑how focused on capturing a true, expressive image — “image, my only, my single Passion.” His practice favors the quality of the gaze and the fidelity of the rendering rather than mass production. Why choose Gérard for your professional portrait? Because he combines technical mastery with attentive listening: each session begins with a conversation to understand the intended use (corporate portrait, CV, LinkedIn photo or personal portrait), the style you seek and the atmosphere that will put you at ease. Whether the session takes place in the studio or at your home, his aim is to capture the subject’s personality with sobriety and elegance, relying on controlled lighting and, if you wish, analogue processes for a timeless result. What sets his approach apart is a taste for slow, handcrafted work — manual development and prints on silver‑gelatin photographic paper, with options for gum bichromate printing or toned prints — which give each image a unique material presence. Prints can be produced to your specifications, signed and numbered to become durable photographic objects. How does the collaboration proceed? After an initial contact in Annecy, Gérard prepares the session (choice of setting, wardrobe, format) and ensures a relaxed yet professional rapport. The shoot takes place in the studio or on location, in a calm atmosphere that allows even the most reserved subjects to reveal themselves. Post‑session follow‑up refines your digital images or prints according to your needs. In addition to portraits, Gérard also offers analogue workshops and courses (introductory, advanced, historical processes) for those who wish to learn about his world and techniques. Based between Annecy and the Aravis, he brings his experience to entrepreneurs, executives and private clients seeking a professional portrait that is both authentic and meticulously crafted.