The Appearence

A specialist in professional portraiture, The Appearence (Edouard Kupiec) offers tailored sessions for executives, entrepreneurs and teams who want to strengthen their online image. With a dual background as a model and filmmaker, I bring a sense of staging and technical mastery that transforms a simple shot into a meaningful professional portrait. My approach blends a cinematic aesthetic with retouching that remains true to the person. Inspired by my experience as a model and actor, I know how to direct the gaze, refine posture and elicit authentic expressions — even from those who feel uneasy in front of the camera. The result: corporate portraits and LinkedIn photos that look natural, professional and perfectly adapted to the digital world. Practically, I shape each session around your objectives. Before the shoot we define the desired message (serious, approachable, creative, leadership) and the intended uses (LinkedIn, company website, CV). On set, I control lighting and posture while fostering a relaxed atmosphere to capture genuine looks. In post-production I use Photoshop and Affinity Photo for precise retouching that respects skin and your visual identity. Based in Boulogne-Billancourt, I shoot portraits indoors or outdoors depending on the image you want to project. My background in advertising and video production particularly benefits portraits aimed at the corporate sector: I design a frame, lighting and composition that work as well for stills as for digital formats. Choosing The Appearence means partnering with a photographer who understands the stakes of professional visibility and can translate personality into image. If you are looking for a professional portrait — LinkedIn, CV or corporate communications — I guide you from the brief to final delivery to produce impactful, authentic visuals. Interested in discussing your project? Contact me to define the approach best suited to your professional image.